Investor Relations Blog intellibridgeIR

Intellibridge Investor Relations Success Stories

August 28, 2009 – 5:55 pm

We added a new page to our website. We added a success stories page to the investor relations services section of our website.

The first company featured on the page is Access Pharmaceuticals, Inc.

Access Pharmaceuticals, Inc. (OTCBB: ACCP) had all the tools and was looking for traction. intellibridgeIR was initially hired on June 15, 2009 to provide Social Media Marketing (SMM) and investor relations services for Access. Services included: developing a social media newsroom, market intelligence, building a following for Access Pharmaceuticals on Twitter and Facebook, news distribution, strategic link building, and communicating with a targeted list of bloggers about Access. The Company was covered in several popular healthcare and financial blogs as a result of our efforts. Ultimately, Access gained more of a presence on the social Web and a larger audience of retail and institutional investors.

Check out the page here.

http://www.intellibridgeir.com/investor-relations-services/success-stories/

The benefits of an online newsroom for public companies

March 2, 2009 – 3:32 pm

An online newsroom is an invaluable resource for shareholders and journalists to read, watch, listen, and share information about a public company. Sun Microsystems (Nasdaq: JAVA) is a great example of a public company that knows the value of an online newsroom.

The Company’s newsroom offers easy access to news releases, press contacts, videos, media kits, executive bios, photos, and everything else a journalist or investor may be looking for. Sun also has a huge development team and savvy PR people.

The good news is that it won’t cost you tens of thousands of dollars, or too much time to build your own online newsroom. Content menagement systems like Wordpress have made it easy for even novice PR pros to build, monitor, and update an online newsrooom. The American Red Cross is a great example of a company that used Wordpress for their online newsroom for Hurricane Gustav and Ike. Although there are a few things we would’ve done differently to make the page more user-friendly, and optimized for search, they did a good enough job using Wordpress for their newsroom.

Here are a few ingredients that every online newsroom needs:

PR Contacts- Easy to find contact information for your company’s PR or editorial contact

Well-organized archive of news- Make it easy for visitors to your online newsroom to find what they’re looking for. If a journalist is looking for a news release your company issued three years ago about revenues, they should be able to get to it in no more than 3-4 clicks.

Basic facts about your company- A short html and PDF fact sheet about your company

Your spin- Industry presentations, speeches, video interviews with your execs, past publicity

Access to financial info- SEC filings, links to analyst reports; you can include this in your fact sheet if you don’t have enough materials for a separate section of your newsroom

Easy-to-download images- Low and high resolution images of your executive team, logos, and whatever else you may have on file that could help strengthen a story

Journalists and investors don’t want to search for what they’re looking for. They want to know that they can come to your Web site and get it all in one place. A well developed online newsroom will help journalists’ productivity, and shareholders’ level of engagement.

By admin | Posted in Online newsroom | Tagged Investor relations, Online newsrooms, PR 2.0, Social media newsroom | Comments (0)

Communication vs. Promotion

February 24, 2009 – 7:27 pm

We attended a small-cap conference in Las Vegas last weekend, and it was surprising to see how many public company execs don’t know the value of effective communication.

Most were there to pitch their company to investors and whenever the topic of enhancing communication came up, they quickly changed the subject to liquidity in their stock.

Quick fixes usually fall apart at the seams before too long. There are so many instances of small public companies that are seeking a quick boost in their share price without any lasting effect. Actually, what ends up happening is a lot like what happens when you end a crash diet. You end up back where you started or worse off.

Many of these small public companies don’t realize the value of a bottom-up approach, where seeds are planted and tools are developed to encourage collaboration, chatter, and an open dialogue.

Our approach has always been to empower our clients–give them the applications and solutions they need to more effectively communicate with their shareholders. Whether it’s an interactive corporate newsroom, a company message board, or a blog, our clients know that intellibridgeIR puts the power back in their hands.

The rules of IR and PR have changed. The goals haven’t. Companies today need to realize that they are no longer in power–their investors are scouring message boards, blogs and investor communities for the latest dirt on public companies.

So what can management do in a market where trust is as scarce as cash? Regain their investors’ trust by engaging them in conversation. Answer the tough questions, and do it in a public forum.

Coming up with a snazzy promotional site, and e-mail blasting it to “millions of investors” may boost your share price for a few days. But what happens when the promotion loses its luster and investors realize that your company is relying on smoke and mirrors rather than trust and open communication to build shareholder value?

By admin | Posted in Uncategorized | Comments (0)

1:15 meeting with Jack and John

February 3, 2009 – 6:14 pm

We had a 1:15 p.m. meeting today with Jack and John to figure out a few ways our companies can work together. Jack and John both work for a digital media company here in Southern California, and have a lot of neat tools that we’ve had our eye on for quite some time.

They went through a pretty lengthy interactive presentation that detailed their offering. What made the presentation all the more compelling was that it was powered by their technologies–from video production to Web publishing. Their client list read like a who’s who–Kia, Boost Mobile, and Sony just to name a few.

We began brainstorming after the presentation.

We threw around some ideas for about a half-hour, and came up with some pretty innovative solutions that we’re all pretty excited about. What makes our partnership with Jack and John so promising is the opportunity we see for our combined efforts. Public companies, especially small ones, are inundated with “communication” solutions that are a lot of huff and puff.

The art of presentation is so underrated in today’s IR programs. I’ve seen so many “presentations” that include drab annual reports, no interactivity, and a complete lack of rich-media.

Our approach is a little different. We want to show our clients that IR can be emotive without being flashy. An annual report should grab an investor, give them easy access to contacts and content, and provide a video or audio message from the CEO–basically tell a story. And those are just the basics.

That’s where Jack and John came in. Their products and services have gotten some sales traction over the years, but they haven’t found any applications for their technology in IR.

We’re confident we can change that.

By admin | Posted in Partnerships | Tagged Media, Products | Comments (0)

Hello world!

January 30, 2009 – 5:31 pm

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

By admin | Posted in Uncategorized | Comments (0)